Who could have imagined that a reservation platform alone accounts for 70% of bookings worldwide?
Who could have imagined that big hotel groups could be afraid that a start-up with no assets could shake them up to the point of taking a preponderant place in the travel preferences of young (and younger) generations?
Who could have imagined ten years ago that new players like Mama Shelter, Okko, citizenM … would shake the standards of the hotel industry by proposing new concepts based on conviviality, exchange and sharing?
However, the mutation is not only on the march but is accelerating. All sectors are affected and it is impossible to imagine that hospitality as we practice it will be relegated in the years to come to the rank of fossil of the Jurassic era. According to Corner studies, check-in and check-out remain among the most “painful” experiences of the client’s journey. While all the industries generating queues (supermarkets, customs, airlines, etc.) constantly innovate to simplify its points of friction, it is astonishing how the hotel industry watches the train pass .
Yet, the tools are there: online registration, mobile check-in, dematerialized key, wire cut are all existing tools enabling the optimization of the time of the quadra in search of saving of time as of the generation Y that bathes in its connected systems since its youngest age.
For example, Sesame Technology, offers technologies and design that promote the digitization of the customer’s itinerary while respecting the decoration of the hotel. The Client carries out the administrative formalities of registration in his taxi privileging thus an efficient occupation of his idle time. The collection of the key is no longer mandatory since its smartphone allows the opening of the door of his room.
What are we waiting for?